Chrome’s Fighting Back Against Irritating Website Directs

By Shar Martinez

Bait and switch tactics are coming to an end.

For those of you who submit feedback to Chrome about unwanted content, I have great news. It’s paid off! On Wednesday, Product Manager, Ryan Schoen announced that Chrome will be providing new security featuresimg_5342

Redirects are the absolute worst. However, many times the site owner is unaware as they intend for it to happen at all. When this happens it results in frustration (on both ends, the client and the seller) and a diminish in sales and views. Google has recently discovered that this is caused by third-party content that has been embedded in the page, unbeknownst to the author. As a preventative tactic, in the Chrome 64 update, redirects show in the info bar to keep the user on the page they were already browsing– unless they have any interaction with it.

Have you ever used a site’s navigation bar to read more information about but the link led you to an entirely different unwarranted site? We all have at some point or another. Similar to some of the features in Google Chrome’s Clean Up Tool, in Chrome 65 users will have an info bar to prevent redirects such as these. This will allow the viewer to continue directly to their intended destination.

Furthermore, there’s other types of web trickery that sends users to unwanted pages, but they are hard to immediately pinpoint. These are controls that resemble play buttons and other gadgets that lead to third-party websites that detect clicks and automatically opens a new tab.

Starting next year, January to be exact, Chrome’s Pop Up Blocker will stop sites that contain such content from opening new tabs or windows.

To help site owners prepare for this change, Google has launched the Abusive Experiences Report in addition to similar reports that are in the Google Search Console.

This will also help to put an end to sketchy sites that provide fake Chrome extensions.

Whether you’re a site owner who sells products or services, or someone who enjoys surfing the web this update will dramatically improve everyone’s web experience.

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